Agencies line up for Burnett-held air force account

<p>SINGAPORE: The Singapore Air Force account is up for pitch with the </p><p>12-year incumbent Leo Burnett and a large number of other ad agencies </p><p>presenting creative work as part of the statutory review. </p><p><BR><BR> </p><p>The account includes creating corporate and recruitment campaigns using </p><p>TV, cinema, press and radio advertising as well as direct marketing. </p><p><BR><BR> </p><p>Because the air force wishes to attract top university graduates, it has </p><p>to compete aggressively against the private sector and other armed </p><p>forces wooing the same people. Leo Burnett's current ad campaign uses </p><p>the tagline 'Above all' to ensure the air force gains a leadership </p><p>position. </p><p><BR><BR> </p><p>The winning agency, to be selected early next year, will gain a one-year </p><p>contract starting in April with an option to renew for another two </p><p>years. </p><p><BR><BR> </p><p>The media account, held by Starcom, is also up for pitch. </p><p><BR><BR> </p>