Agencies battle for Indon bank business

JAKARTA - Competing local banks Bank International Indonesia (BII) and Bank Rakyat Indonesia (BRI) are both holding creative pitches today, involving a number of agencies in Indonesia.

Ogilvy and Dentsu are battling it out in a final round for BII, according to a source.

The pitch began over two months ago.  Meanwhile, state-owned BRI is seeing “several local agencies” today in the first round of its review.