AES rebrands as Diversified to push trade shows

SYDNEY Australian Exhibition Services has rebranded as Diversified Exhibitions Australia, thus aligning with its US parent company, Diversified Business Communications.

"By embracing the Diversified name we are being acknowledged as part of this highly respected global organisation as well as taking the next step in our evolution," said Graeme Selby, chairman of Diversified Exhibitions Australia and founder of AES. Diversified Exhibitions Australia wholly owns all of its major show brands, which include Australia's largest international annual trade show, Fine Food; Good Food & Wine Show; The Franchising and Business Opportunities Expo; and Designbuild. Since its formation in 1982, AES has organised more than 400 successful exhibitions.