HONG KONG: Aegis Group will rename and rebrand its global research
division, Aegis Research, because a rival has taken the name in the
United States.
The change will occur some time next year, according to Aegis Research
worldwide chief executive officer, Adrian Chedore, who declined to
provide further details on the rebranding.
But he said the move would not stop the company's aggressive expansion
plans earmarked for Asia-Pacific and Europe.
"The company has plans to open an office in Japan and Australia within
the next six months. We are also planning to build up our presence in
Western Europe," Chedore said.
Peter Snell, the current head of the Aegis-owned AMI Singapore
operation, is tipped to head the Tokyo office.
Last March, AMI was acquired by the Aegis Group, which also operates
independent media buying and planning agency, Carat.
Chedore, who founded AMI in 1991, was appointed to head Aegis Research
globally in September.
