Aegis prepares for Vizeum P'pines launch

Aegis has taken a stake in Philippine media shop Mediaforce, which will be used as a platform to roll out Aegis's Vizeum network in the archipelago. <BR><BR> Mediaforce, which will now be rebranded as Mediaforce Vizuem, was launched at the start of last year to handle the media needs of five local shops, with a client roster that includes Pfizer, Nissan, Panasonic and Philippine Airways. <BR><BR> "Mediaforce has gained a strong reputation as a leading independent media planning and buying group in a relatively short time," said Aegis Group CEO, Robert Lerwill (pictured). <BR><BR> "We're pleased to be adding to our network in this region."