Benjamin Li
Sep 24, 2013

Aegis Media adds China digital agency Trio to Isobar China Group

CHINA - Aegis Media has acquired full-service digital agency Trio Digital Integrated, which will be rebranded as Trio Isobar and become part of the Isobar China Group, which already includes wwwins Isobar and OMP.

(L to R) April Chang, Jean Lin, Chris Chen, Britney Pai
(L to R) April Chang, Jean Lin, Chris Chen, Britney Pai

The 120-person Trio team, led by CEO and ECD Chris Chen, was named Campaign Asia-Pacific’s Greater China Digital Agency of the Year and Independent Agency of the Year in 2012. The addition of Trio will make Isobar one of the largest digital marketing agency networks, with more than 700 digital specialists in China.

Chen will continue as CEO and executive creative director of Trio Isobar, supported by April Chang, general manager, and Britney Pai, deputy general manager.

Trio has more than 10 years of history in China, with its founder Chris Chen having lived in China since 2002. The agency is based in Shanghai. Its top five clients are: Haier (海尔), Abbott (雅培), Ping An Bank (平安银行), Wei Chuan (味全食品), and Zespri (新西兰奇异果).

Jean Lin, CEO of Isobar Asia Pacific and global chief strategy officer, told Campaign Asia-Pacific that the acquisition made sense because of Trio's strong creative capabilities in the digital space, especially for 3D products and mobile. She cited Trio's integrated, channel-neutral creative department as an asset in the multiscreen world.

“Our Isobar’ strategy is ‘embracing the Dragon’," Lin added. "We believe having a robust China operation and capabilities will help multinational clients drive their businesses in Asia-Pacific.”

Chen said that given Isobar’s strong reputation joining the company was an obvious decision that will grow the business exponentially. "Isobar’s full-service digital focus and scope also allows us to connect with clients across Aegis Media in China and provide increased capabilities across the network,” Chen added.

 

Related Articles

Just Published

2 hours ago

Agencies in APAC raced to ready themselves for ...

As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.

2 hours ago

Former R/GA exec Nicky Bell to lead Facebook ...

She will lead a team of creative strategists across 39 offices who are tasked with helping advertisers improve their messaging across Facebook, Instagram, Messenger, Oculus and WhatsApp.

2 hours ago

Password-strength campaign gets a little personal

A confrontational campaign in Sweden grabs attention by shaming people for their poor password choices.

3 hours ago

KFC leans into finger-licking mantra in Singapore

If your chicken isn't FLG we'll replace it, promises an Asian version of the brand's Colonel in a new campaign from The Secret Little Agency.