According to the agency, each of iProspect’s capabilities will be available to clients in the market, including natural search engine optimisation, pay-per-click advertising management and web analytics.
Carat New Zealand’s digital director Ryf Quail will head up the operation. Prior to his time at Carat, Quail has worked in digital for more than 15 years at companies including WSA Online and Razor in Australia.
Carat New Zealand’s digital director Ryf Quail will head up the operation. Prior to his time at Carat, Quail has worked in digital for more than 15 years at companies including WSA Online and Razor in Australia.
He will work closely with Peter Hunter (pictured), managing director of iProspect Pacific, to steer the agency in New Zealand.
Ivan Atkins, a graduate of the iProspect University in Hong Kong, has also been charged with overseeing strategic planning, negotiation and campaign measurement for Carat clients.
iProspect was founded in the US in 1996 and acquired by Aegis Group in 2005. It has expanded in Asia-Pacific to have offices in 15 markets, including Australia, China Hong Kong, Japan and Korea, Malaysia and Singapore.
