Aegis extends presence in region

MUMBAI - Aegis Media has inked partnerships with three local agencies in Bangladesh, Pakistan and Vietnam in a move that amplifies its exposure in the region's emerging markets.

Aegis’ new affiliates are Orient Advertising, a Pakistani agency that has been in operation for more than 55 years; Media Axis-MACOMM in Bangladesh and Vietnam Marketing Center in Vietnam.

Ashish Bhasin, chairman of Aegis India and CEO of Aegis Southeast Asia noted that the deals come after months of talks with agencies in each of these markets.

Bhasin and chairman and CEO of Aegis Media Asia-Pacific, Patrick Ståhle will be working with Orient Advertising CEO Mahmood Hashmi, Media Axis-MACOMM leader Rabeth Khan and Vietnam Marketing Center head Lan Anh Nguyen in the ventures.