Aegis broadens Philippines offer
Aegis has taken a stake in Philippine media shop Mediaforce, which will be used as a platform to roll out Aegis's Vizeum network in the archipelago. <BR><BR> Mediaforce, which will now be rebranded as Mediaforce Vizeum, was launched at the start of last year to handle the media needs of five local shops, with clients including Pfizer, Nissan, Panasonic and Philippine Airways. <BR><BR> "Mediaforce has gained a strong reputation as a leading independent media planning and buying group in a relatively short time," said Aegis Group CEO, Robert Lerwill. "We're pleased to be adding to our network in this region."
