Richard Leong, the strategic marketing director of mobile telco Ben-Q Siemens, joins the Singapore office as CEO of Carat Singapore and regional director of Singapore and Hong Kong. He will replace outgoing Singapore MD Sony Wong, who left in April. Leong will also spearhead Carat's regional business development team assembled by regional CEO Patrick Stahle in October last year.
Meanwhile, Lee Stephens – Australasia CEO of online media buyer Emitch – comes aboard as CEO of Aegis Media Pacific. Stephens will oversee Carat, OneDigital and Synergy in Australia and New Zealand, and will join the Asia-Pacific executive board, reporting to Stahle.
In Indonesia, Yusca Ismail, the founder and chairman of Perwanal/Saatchi, joins as chairman of Aegis Media Indonesia. Also new to the Jakarta office is Achjuman "Maman" Achjadi, formerly of MindShare and Starcom, hired as CEO, Carat Indonesia. He replaces Rini Ahkdiat who will now run the agency's retail and sponsorship offering.