ADWATCH:

The industry analysis of advertisement recall Q: which of the following Shanghai TVCs do you remember seeing recently? Account Agency/TV buyer % 1 Pepsi Cola J. Walter Thompson/MindShare 99 2 Naobaijin Health Products In-house/In-house 97 3 Nippon Paint 10am/In-house 90 4 Kanfulai N. Q.S. Promotion In-house/In-house 87 5 Rejoice Moist Anti-Dandruff Leo Burnett/Starcom 85 6 Maxam Hand Cream In-house/In-house 81 7 IBM E-Business Ogilvy & Mather/MindShare 73 8 Siemens 2128 MP J. Walter Thompson/OMD 71 9 Allianz Int'l Insurance Group In-house/In-house 70 10 Nike Sports Series J. Walter Thompson/MindShare 68 11 LG 8080 MP Euro RSCG/Motivator 64 12 Colgate Total+White Toothpaste DYR/DYR 61 13 Huangjin Dadang Tablet In-house/In-house 58 14 Legend 1+1 Tianjiao Company Dentsu/Dentsu 58 15 Pond's Hydra Care Ogilvy & Mather/MindShare 58 16 China Shanghai Int'l Arts Festival In-house/In-house 57 17 Samsung Anycall A599 MP Samsung Advertising Beijing/ Samsung Advertising Beijing 57 18 Wenhui & Xinming Newspaper In-house/In-house 56 19 Eastern-Pearl TV Tower In-house/In-house 55 20 Toyota Vios Car Dentsu/Dentsu 52