ADWATCH

THE INDUSTRY ANALYSIS OF ADVERTISEMENT RECALL Q: Which of the following Hong Kong advertisements have you seen or heard of recently? ACCOUNT AGENCY/TV BUYER % 1 GlaxoSmithKline, Panadol Cold & Flu Hot Remedy Ogilvy & Mather/MediaCom 95 2 Yakult Dentsu/Starcom 94 3 McDonald's DDB/OMD 92 4 Fortune Pharmacal In-house/In-house 92 5 Linguaphone World Sky Advertising/Lucky Media 89 6 Advance Pharmaceutical In-house/In-house 88 7 Neway Karaoke In-house/In-house 87 8 Kowloon Motor Bus BBDO/OMD 86 9 P&G - Vidal Sassoon Leo Burnett/MindShare 85 10 Country Garden In-house/In-house 83 11 PCCW HKT Communion W/Zenith Media 82 12 Unilever - Dove Ogilvy & Mather/MindShare 81 13 Promise Finance Asatsu DK/Asatsu DK 80 14 Wrigley Grey/MediaCom 78 15 Aji Ichiban In-house/In-house 78 16 P&G - Pantene Grey/Starcom 78 17 Hang Seng Bank FCB/ZenithMedia 76 18 Vitasoy International Holdings Saatchi & Saatchi/ZenithMedia 76 19 Prudential Insurance Leo Burnett/MindShare 75 20 Electronic Payment Services Company In-house/In-house 74 Adwatch research was conducted in April as part of AsiaBUS, a monthly omnibus survey of 500 adults by Synovate - Jon Moden: 852-2881-5388. OMD provided the list of television commercials for the research - Susanna Lam: 852-2911-1668. </pre>