Adwatch research was conducted in May as part of AsiaBUS, a monthly omnibus survey of 500 adults by Synovate - Jon Moden: 852-2881-5388.
OMD provided the list of television commercials for the research - Susanna Lam: 852-2911-1668.
ADWATCH: The industry analysis of advertisement recall
Q: which of the following Hong Kong advertisements have you seen or heard of recently? ACCOUNT AGENCY/TV BUYER % 1 Wellcome McCann/Universal McCann 91 1 Rejoice, Shampoo & Conditioner Leo Burnett/Starcom 91 3 ParkNShop DDB/OMD 90 4 Clairol, Clairol Herbal Essence Leo Burnett/Starcom 86 5 Walch, Antiseptic-Gemicide In-house/In-house 85 6 Olay, White Radiance Salon Saatchi & Saatchi/Zenith Treatment Masks Media 83 7 Neway Karaoke In-house/In-house 82 7 Fortune Pharmacal, Fortolin Series In-house/In-house 82 9 Country Garden, Shunde Country Garden In-house/In-house 81 10 Warner Music, Mixed Music Records In-house/In-house 79 11 SK-II, Skin Whitening Leo Burnett/ZenithMedia 77 12 Federal Express BBDO/OMD 76 13 Linguaphone World Sky Advertising/ Lucky Media 75 13 Advance Pharmaceutical Cough Syrup In-house/In-house 75 13 Pantene, Pantene Pro-V Grey/Starcom 75 16 Dove, Cream Bath Ogilvy and Mather/MindShare 73 17 Promise Finance, Personal Loans Asatsu DK/Asatsu DK 72 17 Aji Ichiban, Baxianguo Licorice In-house/In-house 72 17 Cafe De Coral Market Catalyst/Market Catalyst 72 20 7-Up BBDO/OMD 69