ADWATCH: The industry analysis of advertisement recall

Q: which of the following Hong Kong advertisements have you seen or heard of recently? ACCOUNT AGENCY/TV BUYER % 1 Linguaphone World Sky Advertising/Lucky Media 90 2 Neosed Cold Medicine In-house/In-house 89 3 Clifford Group Tianyi Advertising/In-house 87 4 Kowloon Motor Bus BBDO/OMD 87 5 Panadol Grey/MediaCom 86 6 McDonald's DDB/OMD 85 7 Fortune Pharmacal Coltalin In-house/In-house 85 8 Dairy Farm Low Fat High Calcium Milk McCann-Erickson/Universal McCann 85 9 Promise Finance Asatsu DK/Asatsu DK 82 10 Wyeth Promil Gold Leo Burnett/Starcom 82 11 ING Life/Aetna BBDO/OMD 80 12 Aji Ichiban In-house/In-house 79 13 Newway Karaoke In-house/In-house 78 14 TVB Weekly magazine In-house/In-house 75 15 HSBC Lowe/ZenithMedia 72 16 Residence Bel-Air Grey/ZenithMedia 68 17 Cable TV DDB/OMD 68 18 Yellow Pages McCann-Erickson/Universal McCann 68 19 Sewame In-house/In-house 66 20 United Asia Finance Publicis/Publicis 64 Adwatch research was conducted between February 20 to March 5 as part of AsiaBUS, a monthly omnibus survey of 500 adults by Synovate - Jon Moden: 852-2881-5388. OMD provided the list of television commercials for the research - Susanna Lam: 852-2911-1668. </pre>