ADWATCH: The industry analysis of advertisement recall
Q: Which of the following Thai TVCs do you remember seeing recently? ACCOUNT AGENCY/TV BUYER % 1 Chang Beer Amex Team Advertising/In-house 98 2 Carabao Daeng Energy Drink Far East DDB/Media Intelligence 98 3 M-150 Energy Drink Spa/Media Intelligence 96 4 One-2-Call SC Matchbox/SC Matchbox 95 5 Singha Beer Ogilvy & Mather/MindShare 94 6 Luk Tung Energy Drink Ogilvy & Mather/MindShare and Century 94 7 Orange Mobile Phone J.Walter Thompson/MindShare 92 8 Heineken Beer Leo Burnett/Starcom 92 9 Tourism Authority of Thailand Dentsu/Dentsu 91 10 Sony Digital Leo Burnett/Starcom 91 11 Pantene Pro-V Grey/Starcom 89 12 McDonald's Spa/Media Intelligence 89 13 Pond's Ogilvy & Mather/Initiative Media 88 14 Sony Handycam Leo Burnett/Starcom 87 15 Breeze Excel Lowe/Initiative Media 87 16 Sunsilk Black Shine J. Walter Thompson/Initiative Media 86 17 Honda City Car SCMatchbox/SCMatchbox 85 18 AIS Corporate SCMatchbox/SCMatchbox 84 19 Dove Moisturiser Hair Ogilvy & Mather/Initiative Media 82 20 Feather Natural Black Hakuhodo/Media Intelligence 82 Adwatch research was conducted between December 12 to 29 as part of AsiaBUS, a monthly omnibus survey of 500 adults by Synovate (Jon Moden: 852-2881-5388). OMD provided the list of television commercials for the research (Susanna Lam: 852-2911-1668) </pre>
