ADWATCH: The industry analysis of advertisement recall
Q: which of the following Singapore TVCs do you remember seeing recently? Account Agency/TV buyer % 1= StarHub Batey/Zenith 90 1= M1 DDB/OMD 90 2 DBS Financial Planning In-house/OMD 84 3 OCBC Batey/Maximize 83 4 DELL Euro RSCG/Motivator 82 5 Lee Hwa Jewellery Ace Daytons/Ace Daytons 79 6 Nokia Bates/Zenith 73 7 Organics J. Walter Thompson/MindShare 69 8 UOB Lady's Card McCann-Erickson/Universal McCann 68 9 HSBC Lowe/Zenith 67 10 Ginvera PRS Productions/in-house 65 11= Eu Yan Seng Ace Daytons/Ace Daytons 64 11= Air Pork Tarra Comm/Zenith 64 12 Double A J. Walter Thompson/MindShare 60 13 I-Weekly Lizard Storm/in-house 54 14 Laurier sanitary pads Dentsu/Dentsu 52 15 Slim Fit City Life Advertising/ City Life Advertising 50 16 Wella colour cream Bates/Zenith 49 17= Clorets Bates/Zenith 45 17= Max Factor SK-II Leo Burnett/Zenith 45 Adwatch research was conducted between November 13 and 25 as part of AsiaBUS, a monthly omnibus survey of 500 adults by Synovate - previously known as Asia Market Intelligence - (Jon Moden: 852-2881-5388). OMD provided the list of television commercials for the research (Susanna Lam: 852-2911-1668) </pre>