ADWATCH: The industry analysis of advertisement recall

Q: which of the following Singapore advertisements have you seen or heard of recently? Account Agency/TV buyer % 1 Ministry of Health (Sars) MediaCorp/MediaCorp 90 2 McDonald's Leo Burnett/Starcom 90 3 Courts DDB/OMD 87 4 Coca-Cola McCann-Erickson/Mediaedge:cia 84 5 Pizza Hut BBDO/MindShare 82 6 StarHub (C) Batey/Zenith Media 80 7 Visa (The Great Singapore Sale) BBDO/OMD 76 8 Daikin Aircon Hakuhodo/Hakuhodo 74 9 Ministry of Health (anti-smoking) Adcom/Adcom 73 10 Harvey Norman Inhouse/Inhouse 73 11 M1 IDD 002 M&C Saatchi/OMD 72 12 Carlsberg Publicis Israel/Carat 70 13 Samsung SGH-V200 handphone Cheil Korea/FCB 70 14 NKF Children's Medical Fund MediaCorp/MediaCorp 68 15 Lux Super Rich Shampoo JWT/MindShare 67 16 Delifrance Cafe Hanchew Studio/In-house 65 17 DHL O&M/MediaedgeCIA 63 18 Sunkist Orange FCB/FCB 60 19 National Arts Council (Singapore Arts Festival) DYR Wunderman/Mediaedge:cia 59 20 Walt Disney (Finding Nemo) Inhouse/Inhouse 57 Adwatch research was conducted in July as part of AsiaBUS, a monthly omnibus survey of 1,000 adults by Synovate - Jon Moden: 852-2881-5388. OMD provided the list of television commercials for the research - Susanna Lam: 852-2911-1668. </pre>