Account Agency/TV buyer %
1 McDonald's 'Breakfast' McCann-Erickson/Universal McCann 83
2 TransAsia Telecommunications McCann-Erickson/Universal McCann 82
3 Dove Facial Foam Ogilvy & Mather/Initiative Media 80
4 KG Telecom United/Carat United 79
5 Head and Shoulder Saatchi & Saatchi/Starcom 78
6 Watson's Ogilvy & Mather/Media Core 78
7 Dove Bar Ogilvy & Mather/Initiative Media 78
8 KFC Publicis/Media Core 77
9 7-11 In-house/In-house 74
10 Taiwan Cellular Corp Dentsu/Media Palette 73
11 Carrefour Saatchi & Saatchi/ZenithMedia 72
12 McDonald's 'The dog' DDB/OMD 70
13 Far Eastone Ogilvy & Mather/MindShare 70
14 Yang Qing Fang Wu Fantacy Creative/Media Core 63
15 Synnex Victor/Bright Media 62
16 AWBC "AirWave" Hwa Wei & Grey/MediaCom 59
17 Lei Ni Ya Dik Ocean/Dik Ocean 59
18 Jest Best Concentrated
Liquid Laundry Detergent In-house/In-house 58
19 Motorola Ogilvy & Mather/MindShare 56
20 Panasonic Dentsu/Media Palette 56
Adwatch research was conducted in March, 2003 as part of AsiaBUS, a
monthly omnibus survey of 500 adults by Synovate - Jon Moden:
852-2881-5388. OMD provided the list of television commercials for the
research - Susanna Lam: 852-2911-1668.