ADWATCH: The industry analysis of advertisement recall

<p><pre> </p><p>Q: Which of the following Taiwan advertisements have you seen or heard </p><p>of recently? </p><p> Account Agency/TV buyer % </p><p>1 McDonald's DDB/OMD 90 </p><p>2 SK-II Leo Burnett/Starcom 84 </p><p>3 Vidal Sasoon Leo Burnett/Starcom 81 </p><p>4 HINET ADSL Batey/Maximize 80 </p><p>5 Sanyo Whisbih In-house/In-house 77 </p><p>6 Head & Shoulders Saatchi & Saatchi/Starcom 74 </p><p>7 Pampers Saatchi & Saatchi/Starcom 73 </p><p>8 Golden Dragon Wine In-house/In-house 72 </p><p>9 Dayand Night Toothpaste Result/In-house 72 </p><p>10 Mr Brown Blue Mountain coffee In-house/In-house 71 </p><p>11 Pantene Conditioner Grey/Starcom 71 </p><p>12 Mr Brown In-house/In-house 70 </p><p>13 Chung Hwa Telecom FCB/Mint 70 </p><p>14 TenRen green tea/oolong tea Leo Burnett/Starcom 69 </p><p>15 Max Factor Leo Burnett/Starcom 68 </p><p>16 Wrigley Grey/MediaCom 66 </p><p>17 Szu Szu Protect Liver In-house/In-house 64 </p><p>18 Jian Lao Health Beverage KuoHua/In-house 62 </p><p>19 Whisbih Huo Li Wang In-house/In-house 57 </p><p>20 Clairol Shampoo Leo Burnett/Leo Burnett 52 </p><p></pre> </p><p>Adwatch research was conducted last month as part of AsiaBUS, a monthly omnibus survey of 1,000 adults by Synovate - Jon Moden: 852-2881-5388. OMD provided the list of television commercials for the research - Susanna Lam: 852-2911-1668.</p>