ADWATCH: The industry analysis of advertisement recall

Q: Which of the following Hong Kong TVCs do you remember seeing recently? Account Agency/Media % 1 McDonald's DDB/OMD 95 2 Rejoice Shampoo & Conditioner Leo Burnett/Starcom 90 3 Aji Ichiban In-house/In-house 89 4 Country Garden, Shunde In-house/In-house 86 5 Cathay Pacific McCann-Erickson/ Universal McCann 85 6 Fortune Pharmacal, Coltalin In-house/In-house 84 7 Country Garden, Phoenix City Infinity/In-house 84 8 Linguaphone World Sky Advertising/ Lucky Media 83 9 HSBC Lowe/Zenith Media 82 10 San Miguel Beer Ogilvy & Mather/MindShare 82 11 Caltex McCann-Erickson/ Universal McCann 80 12 PCCW Netvigator Communion W/Zenith Media 80 13 Noi Tin Tong In-house/In-house 80 14 Johnson & Johnson, Baby Bedtime Bath Lotion Lowe/Universal McCann 77 15 Airland Mattress Bang!/In-house 76 16 Neway Karaoke In-house/In-house 75 17 Shenzhen Taitai McCann Health Brands/ In-house 75 18 Amoy Noodles Grey Worldwide/MediaCom 75 19 Promise Finance Asatsu DK/Asatsu DK 74 20 Federal Express/ FedEx Courier Serivce BBDO/OMD 74 Adwatch research was conducted between November 13 and 25 as part of AsiaBUS, a monthly omnibus survey of 500 adults by Asia Market Intelligence - which rebrands as Synovate in January 2003 - (Jon Moden: 852-2881-5388). OMD provided the list of television commercials for the research (Susanna Lam: 852-2911-1668). </pre>