ADWATCH: The industry analysis of advertisement recall

<p><pre> </p><p>Q: which of the following Hong Kong advertisements have you seen or </p><p>heard of recently? </p><p> ACCOUNT AGENCY/TV BUYER % </p><p>1 ParknShop DDB/OMD 92 </p><p>2 Shunde Country Garden In-house/In-house 90 </p><p>3 Opal Energizing Bath Gel & </p><p> Shower Form In-house/In-house 89 </p><p>4 Shenzhen Taitai </p><p> (menocare essence) Future Brand/In-house 88 </p><p>5 Coca-Cola McCann-Erickson/Universal Mccann 84 </p><p>6 Oil of Olay Saatchi & Saatchi/Optimedia 84 </p><p>7 Shenzhen Taitai </p><p> (beauty essence) Future Brand/In-house 83 </p><p>8 Vitasoy Leo Burnett/Optimedia 83 </p><p>9 McDonald's DDB/OMD 81 </p><p>10 Vidal Sassoon Shampoo </p><p> & Conditioner Leo Burnett/MindShare 80 </p><p>11 Promise Finance Asatsu DK/Asatsu DK 80 </p><p>12 Neway Karaoke In-house/In-house 79 </p><p>13 Linguaphone World Sky Advertisng/Luck Media 79 </p><p>14 Clifford Estates Tianyi Advertisng/In-house 79 </p><p>15 PCCW HKT McCann-Erickson/Zenith 78 </p><p>16 Fortune Pharmacal, </p><p> Fortolin Series In-house/In-house 76 </p><p>17 Pantene Pro-V Grey Global Group/Starcom 75 </p><p>18 DHL Ogilvy & Mather/MindShare 71 </p><p>19 Ausnow In-house/In-house 70 </p><p>20 Cafe de Coral Market Catalyst/Market Catalyst 70 </p><p>Adwatch research was conductedin August as part of AsiaBUS, a monthly </p><p>omnibus survey of 1,000 adults by Synovate - Jon Moden: 852-2881-5388. </p><p>OMD provided the list of television commercials for the research - </p><p>Susanna Lam: 852-2911-1668. </p><p></pre> </p>