ADWATCH: The industry analysis of advertisement recall

<p><pre> </p><p>Q: which of the following Taiwan advertisements have you seen or heard </p><p>of recently? </p><p> ACCOUNT AGENCY/TV BUYER % </p><p>1 7-Eleven (instant meals) Toplan/MindShare 82 </p><p>2 La New Partner/Carat 78 </p><p>3 KFC Publicis/Media Core 75 </p><p>4 Heineken Leo Burnett/ZenithMedia 67 </p><p>5 T C Bank Fang He/Media Bright 66 </p><p>6 Nokia 6108 Bates/ZenithMedia 65 </p><p>7 Bailan Lintas/Initiative 59 </p><p>8 Synnex Victor/Media Bright 58 </p><p>9 KG Communications United/Carat 54 </p><p>10 Motorola Ogilvy & Mather/Universal McCann 52 </p><p>11 Taipei Bank Ogilvy & Mather/Carat 51 </p><p>12 Taiwan Fixed Network Dentsu/Media Palette 51 </p><p>13 Taiwan Beer Inhouse/Inhouse 50 </p><p>14 B&Q Inhouse/MindShare 50 </p><p>15 EPSON J. Walter Thompson/ZenithMedia 49 </p><p>16 Lux J. Walter Thompson/Initiative 46 </p><p>17 Kao Inhouse/Inhouse 46 </p><p>18 J'code TLT Partnership/ZenithMedia 45 </p><p>19 7-Eleven (drinks) J. Walter Thompson/Carat 45 </p><p>20 Sony Pictures Inhouse/Inhouse 42 </p><p>Adwatch research was conducted in August as part of AsiaBUS, a monthly </p><p>omnibus survey of 1,000 adults by Synovate - Jon Moden: 852-2881-5388. </p><p>OMD provided the list of television commercials for the research - </p><p>Susanna Lam: 852-2911-1668. </p><p></pre> </p>