Q: Which of the following Hong Kong TVCs do you remember seeing
recently?
Account Agency/TV buyer %
1 McDonald's, lucky draw and
special promotion DDB/OMD 98
2 Taipan, Taipan Snowy Mooncake In-house/In-house 95
3 Maxim's Caterer, mooncake In-house/In-house 93
4 Saint Honore Cake Shop,
mooncake In-house/In-house 91
5= Mass Transit Railway DDB/OMD 89
5= Kowloon Motor Bus BBDO/MindShare 89
6 Kee Wah, Mooncake E's Concept/E's Concept 87
7= Agile Group, Agile Garden Ogilvy & Mather/In-house 86
7= Pricerite, discount store Bates/Zenith Media 86
7= Linguaphone, self-learning
language course World Sky Advertising/
Lucky Media 86
8 HSBC, Premier Lowe/Zenith Media 85
9= Aji Ichiban, Mochi Mooncake In-house/In-house 83
9= PCCW HKT, IDD 0060 J. Walter Thompson/
Zenith Media 83
9= Country Garden, Phoenix City Infinity/In-house 83
10 Caltex, Vortex McCann-Erickson/
Universal McCann 82
12 GlaxoSmithKline, Panadol Ogilvy & Mather/
MediaCom 81
13= Promise Finance, personal loans Asatsu DK/Asatsu DK 80
13= Long Far Herbal Medicine,
Female Essence Whim Advertising/
Whim Advertising 80
13= Sung Hung Kai Properties,
corporate image Grey Global Group/MediaCom 80
14 Neway Karaoke In-house/In-house 79
Adwatch research was conducted between September 23 and 30 as part of
AsiaBUS, a monthly omnibus survey of 500 adults by Asia Market
Intelligence - which rebrands as Synovate in January 2003 - (Jon Moden:
852-2881-5388). OMD provided the list of television commercials for the
research (Susanna Lam: 852-2911-1668)
