ADWATCH: The industry analysis of advertisement recall
Q: Which of the following Thai advertisements have you seen or heard of recently? ACCOUNT AGENCY/TV BUYER % 1 Carabou Daeng Far East DDB/Media Intelligence 99 2 Singha Beer Creative Juice/G1/Brand Connection/Inhouse 96 3 Chang Beer Amex Team Advertising/Amex Team Advertising 96 4 M-150 Spa/Media Intelligence 94 5 Krating Daeng Creative Juice/G1/Starcom 93 6 Birdy Ice Coffee Dentsu/Media Palette 93 7 Sunsilk J. Walter Thompson/Initiative Media 92 8 One-to-Call SCMatchbox/SCMatchbox 92 9 DTAC My Mobile Creative Juice/G1/OMD 88 10 Knorr Seasoning J. Walter Thompson/Initiative Media 87 11 Pond's Ogilvy & Mather/Initiative Media 86 12 Breeze Lowe/Initiative Media 86 13 PTT Gas Lowe/Initiative Media/Inhouse 83 14 Lux Skin Care J. Walter Thompson/Initiative Media 81 15 Thai-AEB Inhouse/Inhouse 81 16 Nescafe Coffee Can Lowe/Initiative Media 81 17 Lipton Wave Green Tea J. Walter Thompson/Initiative Media 80 18 Happy Dprompt DYR/Media Edge/OMD 80 19 Pantene Pro V Grey/Starcom 79 20 Oil of Olay Saatchi & Saatchi/Starcom 78
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