ADWATCH: THAILAND - The industry analysis of advertisement recall

Q: which of the following Thai advertisements have you seen or heard of recently? ACCOUNT AGENCY/TV BUYER % 1 Chang Beer Amex Team Advertising/Amex Team Advertising 97 2 Carabou Daeng (energy drink) Far East DDB/Media Intelligence 97 3 One-2-Call GSM mobile phone system SCMatchbox/SCMatchbox 95 4 Krating Daeng (energy drink) Creative Juice/G1/Starcom 94 5 Singha Beer Creative Juice/G1/Brand Connection/In-house 94 6 Clinic Clear Lowe/Initiative Media 94 7 M-150 (energy drink) Spa/Media Intelligence 93 8 Spy Wine Cooler In-house/In-house 92 9 Brand's Essence of Chicken Lowe/Initiative Media 91 10 Kao Feather (shampoo) Hakuhodo/Media Intelligence 89 11 Head & Shoulders Saatchi & Saatchi/Starcom 89 12 Dove Moisturiser Ogilvy & Mather/Initiative Media 85 13 DTAC My Mobile Creative Juice/G1/OMD 84 14 Lactasoy Soybean Vision Zone/Vision Zone 84 15 APEC Govt of Thailand PR Dept/ Govt of Thailand PR Dept 82 16 Pantene Pro-V Grey/Starcom 82 17 Sunsilk Olive Oil (shampoo) J. Walter Thompson/ Initiative Media 82 18 Samsung Plano Dentsu, Young & Rubicam/ Mediaedge:cia 80 19 Mistine Pink Magic Make-up Fame Line/Media Intelligence/ In-house 79 20 Regency Brandy Evening Star/Evening Star 78 Adwatch research was conducted last month as part of AsiaBUS, a monthly omnibus survey of 1,000 adults by Synovate - Jon Moden: 852-2881-5388. OMD provided the list of television commercials for the research - Susanna Lam: 852-2911-1668. </pre>