ADWATCH: TAIWAN - The industry analysis of advertisement recall

Q: which of the following Taiwan advertisements have you seen or heard of recently? ACCOUNT AGENCY/TV BUYER % 1 Hinet ADSL Broadband Batey/Maximize 77 2 Head & Shoulders Saatchi&Saatchi/Starcom 74 3 LA New Shoes Partner/Carat 69 4 KG Telecom I Mode United/Carat 69 5 McDonald's chicken fillet DDB/OMD 66 6 Wing Shin Housing In-house/In-house 65 7 China Trust MiniCard United/Carat 65 8 Just Gold 999 Bates/Janice 61 9 Fu Bon Bank Pentium Card Funtastic/Carat 60 10 Far Eastone Saatchi&Saatchi/MindShare 57 11 Sinyi Housing J. Walter Thompson/MindShare 57 12 Master Kong Interface/In-house 57 13 Tai Shin Yoube In-house/MindShare 53 14 Olay (facial mask) Saatchi&Saatchi/Starcom 53 15 Chunghwa MMS United Asatsu International/Mint 48 16 Savrin Batey/In-house 48 17 Asia Pacific Broadband Wireless Ideology/Carat 46 18 Cathay United Bank BBDO/Mint 45 19 Merries In-house/In-house 41 20 Fung Li Fu In-house/In-house 41 Adwatch research was conducted in November as part of AsiaBUS, a monthly omnibus survey of 1,000 adults by Synovate - Jon Moden: 852-2881-5388. OMD provided the list of television commercials for the research - Susanna Lam: 852-2911-1668. </pre>