ADWATCH: Singapore - The industry analysis of advertisement recall

<p><pre> </p><p>Q: which of the following Singapore advertisements have you seen or </p><p>heard of recently? </p><p> Account Agency/TV buyer % </p><p>1 McDonald's Restaurant Leo Burnett/Starcom 93 </p><p>1 Pizza Hut BBDO/MindShare 93 </p><p>3 KFC BBDO Malaysia/MindShare 90 </p><p>4 Courts DDB/OMD 87 </p><p>5 UOB Visa Mini Credit Card BBDO/OMD 77 </p><p>6 Marigold Peel Fresh Juice 10am/OMD 77 </p><p>7 Yun Nam Hair Care Centre In-house/In-house 76 </p><p>8 Mitsubishi Electric Chuo Senko/Chuo Senko 73 </p><p>9 Dove Moisture Cream Shampoo/ </p><p> Conditioner Ogilvy & Mather/MindShare 72 </p><p>10 Fisherman's Friend Lozenges Pathfinder Advertising/Carat 68 </p><p>11 Hewlett Packard Goodby, Silverstein, </p><p> Partners/ZenithOptimedia 61 </p><p>12 Singapore Press Holdings In-house/In-house 59 </p><p>13 Chinese & Japanese Garden </p><p> (Lantern Fantasy) MediaCorp/MediaCorp 59 </p><p>14 Walls Selection Ice Cream (Tub) McCann-Erickson/MindShare 58 </p><p>15 Sharp Aquos LCD CTV Dentsu Inc Kansai/ </p><p> Hakuhodo Singapore 57 </p><p>16 Health Promotion Board </p><p> (Body Mass Index Formula) Cread/Cread 55 </p><p>17 Ministry Of Manpower Dentsu Youong & Rubicam/ </p><p> Mediaedge:cia 54 </p><p>18 Ministry Of Community </p><p> Development And Sports Draft/Initiative 51 </p><p>19 Olay Total Effects Moisturiser Saatchi & Saatchi Malaysia/ </p><p> ZenithOptimedia 49 </p><p>20 Caltex Star Mart McCann-Erickson/ </p><p> Mediaedge:cia 47 </p><p>Adwatch research was conducted last month as part of AsiaBUS, a monthly </p><p>omnibus survey of 1,000 adults by Synovate - Jon Moden: 852-2881-5388. </p><p>OMD provided the list of television commercials for the research - </p><p>Susanna Lam: 852-2911-1668. </p><p></pre> </p>