Convenience chain store 7-Eleven has gone one-up on other major brands, with two of its television commercials in the top 20 Adwatch recall chart in Taiwan.
It topped the list with one spot promoting its instant meals, while another, highlighting its range of drinks, made it to 19th place.
The look and feel of the two TVCs are different because they were developed by two separate agencies: Toplan for the meal execution and J. Walter Thompson for the drinks.
However, there are some common denominators, in particular the convenience factor - that 7-Eleven has numerous outlets across the island, which are open 24 hours a day.
The instant meal commercial, which had a recall rate of 82 per cent, was made memorable because of the use of a famous Taiwanese chef, according to Andy Kao, spokesman for the 7-Eleven marketing team in Taiwan.
"Our instant meals have a history of about 50 years, so we invited the meals' original creator, Master Lin, to share his experience of how he developed the recipe, which also takes viewers to the beautiful Ali Shan mountain where he finds his ingredients," he said.
The atmosphere of the spot is warm and gentle.
In sharp contrast, the drinks ad, which pulled in a recall rate of 45 per cent, is fast and fun as it is aimed at a younger demographic audience of 18 to 29 year olds, with the main message being 'continuous surprise'.
The convenience store brand beat other favourites to the top spot, including KFC, Heineken, Nokia and Motorola, which placed third, fourth, sixth and tenth respectively.