Adwatch: KMT proves smart strategy can overcome a small budget

The politics of advertising and media strategy saw a clear winner with viewers, as Christy Liu discovers Taiwan's presidential elections saw rival parties jostling for recognition - and the winner in terms of TV advertising was the coalition Kuomintang (KMT) party, which came in at second place in terms of recall by TV viewers, while the Democratic Progressive Party (DPP) ranked sixth in the Media's Adwatch survey. Ironically, DDP's adspend was three times greater than that of KMT, which spent around NT$350 million (US$10.7 million) during the presidential election period.