ADWATCH: HONG KONG - The industry analysis of advertisement recall

<p><pre> </p><p>Q: which of the following Hong Kong advertisements have you seen or </p><p>heard of recently? </p><p> Account Agency/TV buyer % </p><p>1 Taipan Snowy Mooncake In-house/In-house 95 </p><p>2 Rejoice shampoo and conditioner Leo Burnett/Starcom 93 </p><p>3 Maxim's (mooncake) In-house/In-house 92 </p><p>4 Saint Honore Cake Shop (mooncake) In-house/In-house 88 </p><p>5 Shunde Country Garden In-house/In-house 88 </p><p>6 Eagle's American Ginseng tea In-house/In-house 87 </p><p>7 McDonald's (Grilled Chicken Focaccia) DDB/OMD 86 </p><p>8 Kee Wah Bakery (mooncake) In-house/In-house 86 </p><p>9 Shenzhen Tai Tai Beauty Essence Future Brand/In-house 84 </p><p>10 Vitasoy Leo Burnett/Optimedia 84 </p><p>11 Olay Nourishing Hydration Mask Saatchi & Saatchi/ </p><p> Optimedia 83 </p><p>12 SK-II/SKII, Advanced </p><p> Protect Essence UV Leo Burnett/Zenith 82 </p><p>13 Linguaphone Worldsky Advertising/ </p><p> Lucky Media 82 </p><p>14 Olay, Clarity Clear Hydrator Saatchi & Saatchi/ </p><p> Optimedia 81 </p><p>15 Promise Finance (personal loans) Asatsu DK/Asatsu DK 81 </p><p>16 Vidal Sassoon shampoo and conditioner Leo Burnett/MindShare 80 </p><p>17 Acene Fantastic Seahorse Lotion In-house/In-house 79 </p><p>18 Pepsi Cola BBDO/OMD 79 </p><p>19 Wrigley's Airwaves </p><p> Ginger Orange Sugarfree Grey/Mediacom 76 </p><p>20 Agile Garden In-house/In-house 76 </p><p>Adwatch research was conducted last month as part of AsiaBUS, a monthly </p><p>omnibus survey of 1,000 adults by Synovate - Jon Moden: 852-2881-5388. </p><p>OMD provided the list of television commercials for the research - </p><p>Susanna Lam: 852-2911-1668. </p><p></pre> </p>

by | 10/17/2003