ADWATCH: HONG KONG - The industry analysis of advertisement recall
Q: Which of the following Hong Kong advertisements have you seen or heard of recently? ACCOUNT AGENCY/TV BUYER % 1 Eagle's American Ginseng Ping Cheng Advertising/ Tea In-house 89 2 Shenzhen Tai Tai Beauty Essence Future Brand/In-house 88 3 China Light & Power Saatchi & Saatchi/Optimedia 84 4 Rejoice shampoo & conditioner Leo Burnett/Starcom 84 5 Watson's Store Ogilvy & Mather/MindShare 84 6 DHL Jung Von Matt/Spree(Berlin)/ In-house 84 7 SK-II/SKII Leo Burnett/Starcom 83 8 Mannings Grey/Starcom 83 9 Aji Ichiban In-house/In-house 82 10 McDonald's DDB/OMD 81 11 Ferrero Rocher In-house/In-house 81 12 Gor Yin Hai Tea DDB/Zenithmedia 79 13 Pantene Pro-V Grey/Starcom 78 14 Promise Finance Asatsu DK/Asatsu D- 77 15 Wrigley Airwaves Sugarfree Chewing Gum Grey/MediaCom 76 16 Sewame In-house/In-house 76 17 Dove shampoo & conditioner Ogilvy & Mather/MindShare 72 18 Megaman, Lighting & Lamps In-house/In-house 70 19 HSBC Lowe/Zenithmedia 68 20 Prudential Insurance corporate image Leo Burnett/MindShare 67 Adwatch research was conducted last month as part of AsiaBUS, a monthly omnibus survey of 1,000 adults by Synovate - Jon Moden: 852-2881-5388. OMD provided the list of television commercials for the research - Susanna Lam: 852-2911-1668 </pre>