Rhandell Rubio
Sep 1, 2011

Advertising veteran Ramon Jimenez takes on Philippine Tourism chief role

THE PHILIPPINES - Advertising and marketing veteran Ramon Jimenez Jr has today taken the reins of the Philippine Department of Tourism (DOT), replacing Alberto Lim whose resignation as DOT secretary came into effect yesterday.

Ramon Jimenez Jr is the new Philippine DOT chief

Jiminez' career in advertising spans over two decades, highlighted by his stint as joint CEO and one of the founders of JimenezBasic Advertising now Publicis JimenezBasic from 1989 to 2008. There, he helped build the emergence of well-know Philippine brands such as San Miguel, fast food franchise Jollibee, Selecta Ice cream, soap manufacturer Safeguard, and airline Cebu Pacific.

Prior to this, he held the post of vice-president and executive creative director of Ace...

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