Ramesh told delegates that given IPTV's characteristics, advertisers are experiencing significant success through branded content executions and intelligent product placement, but he noted that investment in the sector from advertisers remained relatively low.
Advertisers can lead IPTV development
HONG KONG - MindShare Asia-Pacific regional director Bharadwaj Ramesh has called on advertisers to drive the development of IPTV, noting that creativity will be key to ensuring the growth of the platform.
