Nielsen Media Research executive director for Malaysia and Singapore Rebecca Tan said the year had started off with 7.6 per cent growth in Q1, but tailed off over the rest of the year. Magazines dropped 3.1 per cent, while newspapers took the lion's share with 61 per cent of total adspend, up four per cent to RM2.8 billion. TV posted just 0.7 per cent growth to RM1.3 billion, following the withdrawal of Channel 9 from the market early in the year. Radio increased 3.6 per cent to RM178.2 million.
Telcos emerged as the top spenders again, boosting expenditure by 15.6 per cent in the mobile segment. Procter & Gamble was the top advertiser, with adspend of RM128.6 million, an increase of 24.8 per cent over 2004.
