AdSociety makes 3D a reality in Asia

<p>Pan-Asian broadand advertiisng network AdSociety is targetting </p><p>traditional advertising agencies and media owners with next generation </p><p>3D animated advertising formats and interactive content. </p><p><BR><BR> </p><p>AdSociety has partnered with e-Brilliant, a Singapore-based 3D animation </p><p>studio, to syndicate 3D technology and content in Asia. </p><p><BR><BR> </p><p>E-Brilliant joint managing director, Anthony Shang, said: "E-Brilliant's </p><p>animated content is characterised by its small file sizes, shorter </p><p>download times and full screen images that enable clients to deliver </p><p>interactive and innovtive content to their target audience. The highly </p><p>compressed file sizes enable full screen playback to be delivered on a </p><p>normal 56Kbps dial up connection." </p><p><BR><BR> </p><p>E-Brilliant, a joint-venture between telecommunications and internet </p><p>company e-New Media and Brilliant Digital Entertainment (BDE), was set </p><p>up in August last year. </p><p><BR><BR> </p><p>AdSociety has the exclusive rights to sell product placement and content </p><p>sponsorship by BDE and E-Brilliant. </p><p><BR><BR> </p><p>The two companies also plan to collaborate on the setting up of a movie </p><p>and content syndication network for web properties in Asia, and will </p><p>look for other offline markets such as film, TV, music and the </p><p>publishing industries with potential to animate content for the </p><p>internet. </p><p><BR><BR> </p><p>As well as product placements and sponsorships, AdSociety will pitch </p><p>other animated content opportunities to its agency contact network, </p><p>including the production of digital postcards and 3D banner ad </p><p>formats. </p><p><BR><BR> </p><p>The service will be marketed to ad agencies in Greater China, Korea, </p><p>Japan, Singapore, Malaysia, Philippines, Indonesia, Thailand, Brunei and </p><p>India. </p><p><BR><BR> </p><p>Separately, Oak Interactive Chief Executive, Alon Melchaner, said the </p><p>company is preparing to launch JumpAD, technology which offers floating </p><p>animated objects online, combined with sound. </p><p><BR><BR> </p><p>According to Melchaner, the technology has been deployed at PizzaHut's </p><p>website. Oak Interactive aims to eventually enable the use of JumpAD </p><p>over mobile network s and interactive TV. </p><p><BR><BR> </p>

by | 04/13/2001