Devised by Lowe, Enervon's new ad agency, the campaign capitalises on energy, the brand's equity. This has been translated into the slogan 'Do more and be happier'. With more energy derived from taking Enervon, the target market, the Filipino working class, can accomplish more, which leads to fulfillment, purpose and a sense of worth.
Four celebrities were signed up as endorsers -- action star Cesar Montano, TV host Pia Guanio, comedian Michael V and radio commentator Winnie Cordero. In an attention-grabbing mix of TV, print, billboards, backlit posters in pedestrian underpasses and merchandising in light-rail trains, the endorsers exemplify excellence in their respective fields and enjoy their personal lives.
Ads to lift image for Enervon pills
In the face of declining sales, Enervon, a multivitamin manufactured by leading pharmaceutical firm Unilab, has launched a multimedia campaign to revive the brand.
