The deal adds to Admax's coverage of gaming sites, which recently expanded its gaming portfolio with the adsales contract for MochiAds.
An Admax statement said: "Contrary to popular belief, casual online gaming does not appeal only to young men. The Admax Network:PopCap Games partnership makes it easier for advertisers in Southeast Asia to reach females and well-educated adults with their online ads."
An Admax statement said: "Contrary to popular belief, casual online gaming does not appeal only to young men. The Admax Network:PopCap Games partnership makes it easier for advertisers in Southeast Asia to reach females and well-educated adults with their online ads."
