The partnership will offer ten-second around-game ads to be delivered within game windows as consumers start playing or wait between different gaming levels. Specific messages can also be targeted to viewers according to their geography, domain and game category.
“Online gaming is rapidly growing in popularity, especially across Asia Pacific where there are approximately 70 million unique users,” commented Gilbert Lo (pictured), director of media development for Admax.
“As Southeast Asia’s largest local advertising network of specialty-content websites, we’re delighted to bring MochiAds into our network offering advertisers within South East Asia a landmark, exclusive opportunity to engage the casual gaming audience.”
“This partnership strengthens the MochiAds network’s ability to monetize and serve targeted ads to the international gamers that represent a substantial percentage of our traffic. Now, advertisers in Southeast Asia can connect more easily with their target consumer,” said Justin Wong, Mochi Media’s VP of business development.
