Of the 108 marketers surveyed across the region, over two-thirds were shown to be allocating a greater proportion of their budgets to digital marketing.
In addition to online advertising, marketers were taking steps to harness the potential of word of mouth through blogs and peer-to-peer sites, and were investing in search engine optimisation and paid listings, the survey suggested. SMS was found to be the most popular method of mobile marketing.
In addition to online advertising, marketers were taking steps to harness the potential of word of mouth through blogs and peer-to-peer sites, and were investing in search engine optimisation and paid listings, the survey suggested. SMS was found to be the most popular method of mobile marketing.
However, ADMA chairman David Ketchum (pictured) noted that digital marketing was still perceived as lacking relevance by a number of companies, and that concern about issues such as spam and privacy was declining.
The survey was conducted in conjunction with Digital Media magazine, Hong Kong 4As, the Hong Kong Direct Marketing Association, the Hong Kong Institute of Marketing and Aha! Research.
