ADK and MindShare bag LVMH Japan
LVMH, the world's largest luxury goods maker, has selected Asatsu-DK and MindShare to handle its US$88 million media buying and planning business in Japan, marking the end of Dentsu's eight-year grip on the account. <BR><BR> The news follows a review that saw Dentsu and Universal McCann also participate, versus the Asatsu/MindShare combination. <BR><BR> The review comes on the heels of LVMH reporting a 15 per cent increase in sales in the first quarter of 2006 over the same period last year - a time when revenue also saw double-digit growth as more Japanese consumers sought brands such as Dom Perignon and Modt & Chandon champagne.
