Siu reports to MD for Hong Kong and Taiwan, Colin Currie.
Siu will head marketing communications and product marketing functions in addition to steering the customer development and retail business of adidas Hong Kong.
"With the strong and dedicated team in adidas Hong Kong, we are confident of leading the local market and becoming the number one sports brand in Hong Kong by year-end 2008. We will continue to leverage the great opportunities offered by our sponsorships of the Beijing 2008 Olympic Games and Euro 2008, as well as our partnerships with NBA," said Siu.
Siu joined adidas in 2002 as sales manager, and in 2007 his role expanded to include management of the sales and retail functions of Reebok.
Adidas promotes Siu to Hong Kong GM
HONG KONG - Adidas has promoted its commercial director for wholesale and retail, Adrian Siu (pictured), to the newly-created role of GM of adidas Hong Kong, following a restructuring.
