Adidas names Greater China VP operations

Adidas has promoted Greater China marketing communications director Aldo Spaanjaars to the newly-created post of vice-president operations Greater China. <BR><BR> The sports brand has named former Ogilvy & Mather planner Edward Bell to replace Spaanjaars (pictured) as China director of marketing communications. "This role is new in the organisation, and was created to facilitate our fast growth and in recognition of the increased complexities we are facing as a business today, and certainly in the future," said Spaanjaars. <BR><BR> "In line with Vision Asia we aim to become the leading brand by 2008, and to make sure that will happen we need to build an organisation that can support such developments."