To kickstart the programme, four running clubs have been adopted into the adidas fold to coach and lead newcomers in races. Registration is open to the general public and membership privileges await those who sign up with the club.
Perks for members include sneak preview sales and product launches, in-store race-pack collections for selected races at specific stores, exclusive race subsidies on top of early bird rates for selected races, as well as other exclusive product discounts and offers.
Perks for members include sneak preview sales and product launches, in-store race-pack collections for selected races at specific stores, exclusive race subsidies on top of early bird rates for selected races, as well as other exclusive product discounts and offers.
“At adidas, we recognise that anyone and everyone is a runner - and that every runner is different. Without the right push or inspiration, it is easy to lose the motivation. As such, we are working with these groups who have demonstrated their passion to help develop the sport in Singapore,” said Marcus Chew, senior manager, brand communications, adidas South East Asia.
