Adidas launches global push for women

Adidas has returned fire in its increasingly heated battle with Nike for the female dollar internationally, unleashing a global drive that aims to communicate the brand's new 'Power from within' platform to women.

Developed by TBWA, the campaign is a direct answer to Nike's recent global 'I Woman' push, as the region's two leading brands jostle for market share locally and across Asia-Pacific.

With Greater China looming as a key battleground, adidas' push has kicked off initially in three markets, Hong Kong, China and Taiwan, with the remaining Asia-Pacific and global portions to break by November.