The campaign begins with a series of online teaser ads designed to build anticipation for the minute-and-a-half long campaign film. The story plays as a movie or graphic novel featuring French football star Zinedine Zidane.
Dressed in a mysterious Jedi-style outfit, Zidane plays the Godfather role in the campaign, reinventing and guiding every team player in need. He encounters Lionel Messi (another soccer superstar) in an Argentinean city and approves him as the essential ‘spark’ to create a strong team.
Dressed in a mysterious Jedi-style outfit, Zidane plays the Godfather role in the campaign, reinventing and guiding every team player in need. He encounters Lionel Messi (another soccer superstar) in an Argentinean city and approves him as the essential ‘spark’ to create a strong team.
Together with this new football campaign, we aim to inspire people by showing what ‘Every team needs’ to be successful and the concept of ‘11 for 1’ - where every team unites and plays as one - as well as bring football fans closer to game,” says Colin Currie, managing director of adidas Hong Kong.
Credits:
Project Every Team Needs a Spark
Client adidas
Creative agency 180 Amsterdam
Executive creative director Andy Fackrell
Copywriter Peter Albores
Art director Martin Terhart
Design director Julian Wade
Senior producer Joe Togneri.
Producers Nell Jordan, Jane Dillworth, Debbie Turner
Directors Rupert Sanders, Andy Fackrell, Richard Bullock
Production company Morton Jankel Zander
Photographer Alwin Kuchler
Post-production company The Mill
Exposure Television, print, outdoor, online, events
