The five spots approach the collection from different angles in ‘Vulcanized’, ‘Black & white’, ‘Goodyear’, ‘Clean, casual & sleek’ and ‘Materials of the world’.
Each line is based on a particular theme; the creative invokes a spirit of ‘free thinking’ according to 180 Amsterdam planner Martin Buckley.
The spots will launch first in Hong Kong and South Korea, before rolling out across the rest of the region.
“We wanted the results to feel more like scenes from a live performance or installation art piece than a polished ad,” said Buckley.
