Adidas attempts 'Impossible Sprint' with vertical dash

Adidas plans to reprise TBWA\Japan's award-winning 'Vertical Football' stunt, but give it a new twist in what it dubs an 'Impossible Sprint' up skyscrapers in two cities, starting this weekend. The brand's Asia-Pacific CEO Christophe Bezu said Adidas wanted to make the Olympics, which kicks off in Athens this Friday, more relevant to Asia in view of the 2008 Games in Beijing.