Iris Sydney is behind the project and set to promote a creative concept based on the toughness of a football match through outdoor and in-store advertisements. On football in Australia the creative team said: "No matter what level you play at, all football pitches are like concrete.”
As a result, the print work features a football stadium and a field paved with concrete implying that only the toughest players can survive. The new 118 Pro footwear is designed to protect and support players even in the harshest environments.
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Credits:
Project 118 Pro
Client adidas Australia
Creative agency iris Sydney
Creative director Tom Hoskins
Copywriter Jon Kelly
Designer Ronald Acevedo
Photography Billy Plummer, Getty
Retouching Cream
Exposure Print, outdoor, in-store
