AdforAll will launch a series of marketing campaigns for PrimeCredit
through its performance-based marketing platforms Apex and Emex, and its
network of associate websites.
According to PrimeCredit, the company had used AdforAll in the past to promote its 'Female Loan' offering through an online campaign.
AdforAll business development director, Hubert Ho, said increased demand
from clients for direct marketing and event management prompted the
agency to expand its service offerings.
"The market is quite tough and it will take time for things to improve for merchants. Advertisers are becoming very selective in choosing their promotional channels. Most of our clients today want not just online marketing, but they are interested in services that help build customer relationship management. We are convinced that a performance-based model is the way to go,
said Ho.
