Adding new dimension to TVCs in Asia

<p>Three-dimensional special effects are the latest tool being wielded </p><p>by marketers as they struggle to cut through the clutter in the 21st </p><p>century. </p><p><BR><BR> </p><p>Centro Digital Pictures has already worked on two high-profile TVCs </p><p>using the 3-D technology for Hutchison's mobile phones in Hong Kong </p><p>(pictured above) and K Force.com, which is the largest recruitment </p><p>company in the United States for the North American market. </p><p><BR><BR> </p><p>Popular actor/singer Leon Lai starred in the Hutchison commercial, for </p><p>which Centro's special effects machines produced a dazzling bird </p><p>transmogrifying from a phone and an electrified ball skimming the </p><p>surface of an ocean at fantastic speed. </p><p><BR><BR> </p><p>- For more details, see story on page 16. </p><p><BR><BR> </p>

by | 02/18/2000